The birth of a brand

unearthed® was born in 2008 when Simon decided we should share our foodie discoveries with the people of the UK. Launching with a modest 3 olive lines, we quickly saw that people loved what we had to offer.

So what are we all about? Well firstly it’s all about the food. We’re looking for the best products we can find, at a price that you, our lovely customers, can afford. Secondly, it’s about the people. We find the best products are always produced by the most passionate people - often continuing a family tradition that stretches back for generations. And last, but not least is place. Whether it’s the climate, being close to the best raw materials or simply the weight of local knowledge, place has a big role to play.

Over the last few years we've introduced fantastic new products to the UK: Olives with Gouda; Chorizo Meatballs; ready-to-eat Garlic Prawns on skewers in handy, microwave-friendly packaging; and Surimi Rings. We’ve also showcased some niche products like Calabrian 'Nduja and Spicy Spanish sausages.

Our aim continues to be pretty straight forward – to keep discovering and to bring you great tasting food.



Our vision is for unearthed® to be the brand who introduce accessible and exciting world foods to everyone, across store. Through our discoveries and industry expertise we’ll inspire and build a foodie culture. We strive to be versatile, friendly, honest and a little bit different. Our success will always have a conscience, as we continue to donate to charities.

Find out more Our Vision

unearthed® timeline

Sourcing Story


In 2010 our Chorizo de Leon was the first smoked chorizo in UK supermarkets and, despite being somewhat tucked away in Waitrose (on the ambient stand, next to the chiller) it quickly became one of our biggest sellers, proving that there are plenty of adventurous food-lovers out there ready to make a discovery.

How it came about: we were introduced to Manuel and his family in North West Spain, by another Spanish meat company. We knew the UK was primed and ready for something different in chorizo and that our fans would love the traditional smoking methods of this region. After spending some time with Manuel we perfected the recipe and quality of the product, so it was just perfect. But the trip wasn’t all work though, as we were treated to a trip round the region, discovering some of the history and culture. They were the perfect tour guides and it wasn’t hard to fall in love with the area where our chorizo comes from.

Sourcing Story

Pork Rillettes

How it came about: we launched our Pork Rillettes in 2010 and it was the first time rillettes had been available in UK supermarkets. We got (and still do) plenty of thank you notes from happy customers who were delighted to find their holiday favourite available closer to home.

How it came about: it took numerous trips to France, tasting pâtés, rillettes and the like (oh the hardship), to find what we wanted. Our French woman-on-the-ground, Brigitte, told us of an award-winning producer in Le Mans. We knew we loved their rillettes from previous samples, but when we met them, it was their passion for the product that convinced us they were the right people to produce it for us. In 2012 we launched a goose version which is just as tasty and has proved to be as popular.

Meet the unearthed team